Real campaigns, real coordination, real results. Focused on execution, communication, and measurable growth.

A collection of case studies showing how we plan, coordinate and optimize marketing campaigns end to end, from Meta Ads and e-commerce catalog campaigns to lead generation for local service businesses and Zapier-built automation workflows. Pick a case study below to see the full breakdown: the brief, the setup, the execution and what came out of it.

Case studies4 and growing
Focus areasMeta Ads · Automation
IndustriesE-commerce · Home Services
ServicesPaid Media · Coordination
Browse the work

Every case study is a look at how the project actually ran.

Each one walks through the same operating story: the brief we were given, how the work was structured and coordinated, the tools used, and what happened after launch. Click into any case study for the full write-up.

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PettiNest · E-commerce

Coordinating a Meta catalog campaign from brief to optimization

How I turned a Meta catalog sales objective into an executable project building the Asana operating structure, configuring the campaign, coordinating specialist input, and managing KPI-led optimization after launch.

Meta AdsProject CoordinationE-commerce
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Featured02
SolidPower · Sollar Installation

Building a lead-generation engine for a local roofing company

A look at how the campaign strategy and creative approach were structured for a home-services business, with the goal of generating qualified leads for a local roofing team.

Lead GenerationLocal ServiceGoogle AdsRoofing
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Featured03
Agency · Meta Ads

Scaling Meta Ads to $564K revenue at 4.39x ROAS

Agency-side Meta Ads results across four campaigns: $31K scaled to $199K at 6.4x ROAS, a $128K spend campaign returning $564K at 4.39x ROAS, and full-funnel work spanning prospecting, retargeting and customer retention.

Meta AdsROAS OptimizationFull-Funnel
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Case study04
Automation · Zapier

Automating marketing workflows with Zapier

A demonstration of automation skills connecting tools and removing manual work from repetitive marketing and operations tasks using Zapier.

AutomationZapierWorkflow
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Have a project you'd like coordinated and executed properly?

If any of these case studies look like the kind of work you need done for your business, book a call and let's talk it through.

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